The consolidation of wholesalers and retailers has directed the focus of manufacturers and their brokers to the traditional few remaining large customers. The newest formats such as dollar stores and wholesale clubs have entirely different approaches to their business. The brokers who work with these formats must understand these business models and how they work. These "special markets" are the fastest growing sector of business today, and are the most healthy in terms of financial stability and long term growth.
The special markets customers are all customers except for the largest grocery, mass, and drug accounts.